Unified campaign across key markets builds on the firm’s 2025 name change, bringing its investment heritage, global capabilities and client-focused perspective to investors worldwide
Amova Asset Management Co., Ltd. (formerly Nikko Asset Management Co., Ltd., hereinafter “Amova AM”) has launched its first global brand campaign across key markets, deepening investor connections through a unified expression of its investment heritage, global capabilities and client-focused perspective. The campaign marks the next phase of the firm’s evolution following its name change on 1 September 2025.
Moving beyond the introduction of the Amova name, the campaign positions the firm as a global investment partner with a rich heritage in Japan, an extensive presence in Asia and investment capabilities informed by global insight.
Strategically, the campaign gives Amova AM a coherent global platform that builds resonance with local audiences. Its core message, “Amova, a global investment partner since 1959,” is supported by the client-focused line, “Where you stand shapes how you invest,” and the defining brand statement, “Born in Tokyo. Shaped in Asia. Powered by Global Insight.” Together, they convey the firm’s investment expertise, differentiated perspective and commitment to understanding investors’ needs.
The campaign’s key visual places the distinctive Amova logo mark at its centre. Positioned behind climbers as a steady supporting presence, its directional form points towards the path ahead. The imagery conveys perspective, partnership and progress—reflecting how Amova AM combines investment expertise and global insight to help clients navigate changing markets and pursue their long-term objectives.
This first, coordinated global campaign spans a mix of out-of-home, digital, social and print channels, with a prominent presence across its global footprint in Japan, Hong Kong, New Zealand, Singapore, the UK, Europe and the Middle East, and the US. Key initial placements include Japan’s Haneda and Narita airports, major rail networks and bus shelters in prime districts; Hong Kong’s trams and MTR railway network; New Zealand’s transit and outdoor locations in Auckland, Wellington and Christchurch; Singapore’s Central Business District train stations and bus shelters; and in the UK, Bank and Cannon Street Stations in London.
Through this campaign, Amova AM reaffirms its role as a long-term investment partner, standing alongside investors with the perspective and expertise to help them navigate change and pursue their ambitions with confidence.
