The Wiser Way is here at last
Learn about the story behind 'Wisdom' and watch our new marketing campaign videos here.
Just two weeks after the introduction of the Amova brand to the world, today we’re excited to announce the simultaneous launch of three major marketing campaigns. All campaigns feature the new Amova brand and will run over the next few months on billboards, domestic airport screens, YouTube, social media and digital and print media - and serve a common and unique purpose.
The Amova campaign is part of a global initiative to introduce the new brand to the world. This will be running concurrently across five different countries to showcase the firm’s global connectivity and strong commitment to helping clients reach their financial goals.
The GoalsGetter campaign builds on previous promotion of the key ‘wise investment’ benefits of our online investment platform, while also introducing the new brand colours and Amova backing. Like previous campaigns, the character Wisdom plays a central role, explaining, as only she can, how letting the experts do the hard work can get you ahead of the pack.
The third campaign focuses on the core benefits of the GoalsGetter KiwiSaver Scheme – our multi-manager scheme that offers tailored diversification across hand-picked funds from a selection of quality fund managers – and will run across both retail and intermediary channels.
So why launch the campaigns at the same time?
Amova Head of Marketing, Sharon Evans, says it’s about making a striking impact and, for GoalsGetter, underlining the key advantage of it being an adviser and consumer-focused platform powered by global, institutional investment expertise.
“We made the decision long ago that, with a name change to Amova and colour refresh across both Amova and GoalsGetter, we would hold back on all advertising this year until now. Going live with the three campaigns at once enables us to re-enter the advertising world with one loud splash of purple.”
‘For eight months, our marketing team and agency partners have focused on bringing these campaigns to life with a clear end goal: to be everywhere, all at once."
Adviser campaign: Wiser Adviser
GoalsGetter Customer Experience Lead, Sonia Slattery says, “The Amova launch provided an opportunity for us to not only refresh the GoalsGetter brand, but also ensure messaging for our Financial Adviser audience was brought to the forefront across all touchpoints, including a campaign specifically designed for our adviser audience. We’ve also made significant enhancements to the platform for advisers, so we hope the campaign will not only attract new advisers to GoalsGetter, but also re-enforce the value we’re providing to our existing community of GoalsGetter accredited advisers.”
