--- title: Understanding the psychology of successful investment description: George Carter is the managing director of fund manager and KiwiSaver provider Nikko AM NZ and investment platform GoalsGetter. image: https://www.goalsgetter.co.nz/hubfs/Images/Blog%20Media/Blog%20Images/Casual%20George.jpg --- [![Goals Getter Logo](https://www.goalsgetter.co.nz/hs-fs/hubfs/goals-getter-new.png?width=222&height=44&name=goals-getter-new.png "Goals Getter Logo")](https://www.goalsgetter.co.nz) [My account ](https://app.goalsgetter.co.nz/#/dashboard) [My account ](https://app.goalsgetter.co.nz/#/dashboard) [![002265 GoalsGetter Amovo Logo Stacked White](https://www.goalsgetter.co.nz/hubfs/002265%20GoalsGetter%20Amovo%20Logo%20Stacked%20White.svg "002265 GoalsGetter Amovo Logo Stacked White")](https://www.goalsgetter.co.nz) [ Info Centre ](https://www.goalsgetter.co.nz/info-centre) ![GeorgeCarter](https://www.goalsgetter.co.nz/hs-fs/hubfs/Images/Blog%20Media/Blog%20Images/Casual%20George.jpg?width=754&name=Casual%20George.jpg) [George Carter](https://www.goalsgetter.co.nz/info-centre/author/george-carter) 16 Mar 2022 [ Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.goalsgetter.co.nz/info-centre/understanding-the-psychology-of-successful-investment&utm_medium=social&utm_source=linkedin) # Understanding the psychology of successful investment “Understanding why you’re investing and the level of risk you’re comfortable with is far more important than knowing what’s happening in the market at any one time.” Our MD, George, explains some of the fundamentals for staying the course on your investment journey in this piece on Stuff today. [Read the full article here.](https://www.stuff.co.nz/business/opinion-analysis/300541458/understanding-the-psychology-of-successful-investment?fbclid=IwAR3GxXs-6Dbk0kxcLR778F1SMZ4xiE3XAfwRpI2KY_EpKjPHw3sQio4iFF8) ![Get the GoalsGetter Guide to Managed Funds](https://www.goalsgetter.co.nz/hubfs/gg_sprint_1_ebook_1_bubble_@2x.png) ### Get the GoalsGetter Guide to Managed Funds If you've got a sum of money burning a hole in your pocket, it's time to put that money to work to meet your financial goals. But where to start? In this guide, we cover the fundamentals of investing in managed funds. ## Get in the know with investing #### Read the latest articles from our Info Centre and stay in the know with our monthly updates. [![Sign up for monthly updates](https://no-cache.hubspot.com/cta/default/8746787/fc3fae9c-3e59-455e-bd33-09885e7a7a3a.png)](https://cta-redirect.hubspot.com/cta/redirect/8746787/fc3fae9c-3e59-455e-bd33-09885e7a7a3a) [![Matt featured image](https://www.goalsgetter.co.nz/hs-fs/hubfs/1.%20IMAGES/AMOVA%20BLOGS/Info%20Centre/Featured%20Image/Matt%20featured%20image.png?width=362&name=Matt%20featured%20image.png) ](https://www.goalsgetter.co.nz/info-centre/our-view-on-the-upcoming-july-2026-ocr-announcement) #### [Our view on the upcoming July 2026 OCR announcement](https://www.goalsgetter.co.nz/info-centre/our-view-on-the-upcoming-july-2026-ocr-announcement) With the Reserve Bank set to review the Official Cash Rate (OCR) this week, what can investors... [ Watch ](https://www.goalsgetter.co.nz/info-centre/our-view-on-the-upcoming-july-2026-ocr-announcement) [![Tim Info Center](https://www.goalsgetter.co.nz/hs-fs/hubfs/1.%20IMAGES/AMOVA%20BLOGS/Info%20Centre/Featured%20Image/Tim%20Info%20Center.png?width=362&name=Tim%20Info%20Center.png) ](https://www.goalsgetter.co.nz/info-centre/vista-group-a-cloud-transition-worth-watching) #### [Vista Group: A cloud transition worth watching](https://www.goalsgetter.co.nz/info-centre/vista-group-a-cloud-transition-worth-watching) In this Investment Insights spotlight, Tim O'Loan discusses Vista Group, the New Zealand-founded... [ Watch ](https://www.goalsgetter.co.nz/info-centre/vista-group-a-cloud-transition-worth-watching) [![City Featured image](https://www.goalsgetter.co.nz/hs-fs/hubfs/1.%20IMAGES/AMOVA%20BLOGS/Monthly%20Market%20Update%20Images/City%20Featured%20image.png?width=362&name=City%20Featured%20image.png) ](https://www.goalsgetter.co.nz/info-centre/goalsgetter-monthly-commentary-may-26) #### [GoalsGetter Monthly Commentary May 2026](https://www.goalsgetter.co.nz/info-centre/goalsgetter-monthly-commentary-may-26) Following a very strong April, global equity markets remained constructive in May on anticipation... [ Read ](https://www.goalsgetter.co.nz/info-centre/goalsgetter-monthly-commentary-may-26) [ More articles ](https://www.goalsgetter.co.nz/info-centre) [![Goals Getter Logo](https://www.goalsgetter.co.nz/hubfs/Branding/Brand%20logos/gg-logo.svg "Goals Getter Logo")](https://www.goalsgetter.co.nz/) [![Amova Logo](https://www.goalsgetter.co.nz/hs-fs/hubfs/Amova%20Logo.png?width=190&height=43&name=Amova%20Logo.png "Amova Logo")](https://www.nikkoam.co.nz/) [![goals-getter-new](https://www.goalsgetter.co.nz/hs-fs/hubfs/goals-getter-new.png?width=200&height=40&name=goals-getter-new.png "goals-getter-new")](https://www.goalsgetter.co.nz) © 2025 Amova Asset Management Limited - All Rights Reserved ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "George Carter", "url" : "https://www.goalsgetter.co.nz/info-centre/author/george-carter" }, "dateModified" : "2022-09-16T23:02:09.627Z", "datePublished" : "2022-03-15T20:06:00.000Z", "headline" : "Understanding the psychology of successful investment", "image" : [ "https://www.goalsgetter.co.nz/hubfs/Images/Blog%20Media/Blog%20Images/Casual%20George.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.goalsgetter.co.nz/info-centre/understanding-the-psychology-of-successful-investment", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.goalsgetter.co.nz/hubfs/002265%20GoalsGetter%20Amovo%20Logo%20Stacked%20Positive.png" }, "name" : "Amova Asset Management New Zealand Limited" } } ```